2021 Favorites from Burkland’s Blog for Startups & Investors
6 articles selected from our most read, most shared, and most relevant blog content during the past year.
The 3 Ps of Revenue Quality for SaaS Startups
Predictability, profitability, and plurality are crucial indicators of revenue quality for an early-stage SaaS business.
Pitch Deck Math: Telling Your Startup’s Story with Metrics
Marrying great metrics with great storytelling is the key to a winning pitch deck that seals the deal for your investors.
Monthly SaaS Contracts vs. Annual
Monthly SaaS contracts should incorporate a premium greater than 22% to achieve the same economics as an annual SaaS contract.
How to Measure Marketplace Success: Stage 1, Marketplace Metrics
Marketplace Metrics help founders manage their business, benchmark progress and build a story for VCs to easily evaluate performance.
SaaS Metrics Simplified, Part One: Launch Metrics
These four SaaS metrics relate to finding product-market fit and are especially useful for Seed-stage SaaS startups.
3 Important Efficiency Metrics for SaaS Startups
Important efficiency metrics for SaaS startups include Sales Efficiency (aka the Magic Number), Human Capital Efficiency, and Capital Efficiency.
SaaS Customer Success: Gross Margin vs. Churn Trade-Offs
Customer Success costs are a drag on a startup’s Gross Margins, but much less of a drag than losing customers.
Demystifying Revenue Modeling for SaaS Startups
Revenue modeling is of particular importance for SaaS startups. The best time to start? Before your startup even has revenue.
Calculating the Churn Rate of a SaaS Startup? See the Real Picture.
To understand a SaaS startup’s churn rate, you need to calculate churn as a percentage of customers up for renewal, not total customers.