SaaS Customer Success: Gross Margin vs. Churn Trade-Offs
Customer Success costs are a drag on a startup’s Gross Margins, but much less of a drag than losing customers.
Demystifying Revenue Modeling for SaaS Startups
Revenue modeling is of particular importance for SaaS startups. The best time to start? Before your startup even has revenue.
Financial Benchmarks for SaaS Startups, a Self-Assessment Tool
Wondering how your SaaS startup compares to others? Find out with our Financial Benchmarks for SaaS Startups table.
Calculating the Churn Rate of a SaaS Startup? See the Real Picture.
To understand a SaaS startup’s churn rate, you need to calculate churn as a percentage of customers up for renewal, not total customers.
Tools and Resources for Early-Stage SaaS Startups
Resources for early-stage SaaS startups. Featuring spreadsheets, key metrics, benchmarking resources, and content from industry experts.
How Much ARR Does My SaaS Startup Need for Our Next Round?
The answer to how much ARR your startup needs for your next funding round can be found in your Capital Efficiency Ratio.
Vertical SaaS vs. Horizontal SaaS – A Look From Allied Advisers
Burkland recommends this presentation from Allied Advisers for an in-depth look at Horizontal SaaS models versus Vertical SaaS models.
How to Forecast Revenue for Your SaaS Startup
An e-book that outlines two approaches for forecasting SaaS revenue: a tops-down trendline approach and a bottoms-up revenue driver approach.