Customer Success costs are a drag on a startup’s Gross Margins, but much less of a drag than losing customers.
Wondering how your SaaS startup compares to others? Find out with our Financial Benchmarks for SaaS Startups table.
To understand a SaaS startup’s churn rate, you need to calculate churn as a percentage of customers up for renewal, not total customers.
To truly capture the power of scenario analysis, you have to run the mental exercise of putting yourself in that moment.
Debbie Rosler, CFO for startups, lays out a simple approach for early-stage startups to set their annual financial plan.
Burkland recommends this presentation from Allied Advisers for an in-depth look at Horizontal SaaS models versus Vertical SaaS models.