Customer Success costs are a drag on a startup’s Gross Margins, but much less of a drag than losing customers.
Revenue modeling is of particular importance for SaaS startups. The best time to start? Before your startup even has revenue.
To understand a SaaS startup’s churn rate, you need to calculate churn as a percentage of customers up for renewal, not total customers.
Resources for early-stage SaaS startups. Featuring spreadsheets, key metrics, benchmarking resources, and content from industry experts.
The answer to how much ARR your startup needs for your next funding round can be found in your Capital Efficiency Ratio.
Burkland recommends this presentation from Allied Advisers for an in-depth look at Horizontal SaaS models versus Vertical SaaS models.
An e-book that outlines two approaches for forecasting SaaS revenue: a tops-down trendline approach and a bottoms-up revenue driver approach.