Vertical SaaS vs. Horizontal SaaS – A Look From Allied Advisers

Vertical SaaS has been gaining traction across industries, with companies offering customized solutions built on in-depth sector expertise.

Burkland recommends Flavors of SaaS at Allied Advisers for an in-depth look at Vertical vs. Horizontal SaaS models.

This presentation provides:

  • A broad overview of Vertical SaaS
  • Growth drivers and challenges
  • A comparison of key sales, profit, and funding metrics for Vertical v. Horizontal SaaS companies
  • Notable differences between Vertical and Horizontal SaaS related to:
    • Business models
    • Target markets
    • Competitive landscapes
    • Marketing efforts
    • Capital efficiency for IPO
    • Growth Prospects

The presentation also shows key metrics including sales, marketing, R&D, and fundraising data for dozens of leading SaaS companies. See Flavors of SaaS from Allied Advisers.


Burkland provides expert CFO services, accounting services, and tax services to startups across the United States. Reach out to us to learn more about how we can help your startup or portfolio company.