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Q.

What are the important finance KPIs for SaaS startups?

A.

Important finance metrics for SaaS startups at all stages include Annual Recurring Revenue (ARR), Annual Contract Value (ACV), ARR Growth, and Gross Margin. As a SaaS startup scales, additional metrics become relevant, such as Customer Churn, Net Dollar Retention, Capital Consumption, Cash Efficiency, and Customer Lifetime Value (LTV)/CAC.