SaaS Metrics Simplified
A presentation covering critical SaaS metrics, how often you should track each metric, and which metrics are most relevant by startup stage.
Tools for Startups / Startup Toolkits
Finance Toolkit for SaaS Startups
Grow your SaaS Startup smarter and faster with this collection of free tools from Burkland and our partners.
Tools for SaaS Startups from Burkland
How to Forecast SaaS Revenue
A Guide from Burkland & SaaS Optics outlines two approaches for forecasting SaaS revenue: a tops-down trendline approach and a bottoms-up revenue driver approach.
3 Important Efficiency Metrics for SaaS Startups
Important efficiency metrics for SaaS startups include Sales Efficiency (aka the Magic Number), Human Capital Efficiency, and Capital Efficiency.
Critical Metrics for SaaS Startups Pursuing a Loan
Important SaaS KPIs like ARR and LTV:CAC often won’t get you far with debt-based lenders.
Burkland Contract Log & Revenue Recognition Tracker
Tool in helping to calculate ARR – includes templates for getting ARR metrics.
The 3 Ps of Revenue Quality for SaaS Startups
Predictability, profitability, and plurality are crucial indicators of revenue quality for an early-stage SaaS business.
How Much ARR Does My SaaS Startup Need for Our Next Round?
The answer can be found in your Capital Efficiency Ratio.
Spreadsheet – The Top 10 Standard SaaS Metrics
Get your basics right with these standard SaaS-specific metrics.
Deferred Revenue Schedule for Startups
The deferred revenue schedule is an important tool to manage cash flow and ensure your startup's financial statements accurately reflect its position.
Tools for SaaS Startups from Our Partners
Benchmarkit’s 2023 B2B SaaS Benchmarks Report (PDF)
B2B SaaS Benchmarks Report including latest trends, what percentage of revenue is being invested in sales and marketing, and more.
Benchmarkit’s 2023 B2B SaaS Benchmarks Report (Interactive Widget)
Enter your data and download your report using this interactive widget.
2023 SaaS Benchmarks Report from OpenView Venture Partners
The 2023 Product Benchmarks report includes insights from a record-breaking 1,000 participants. Benchmarkit explored what’s changed in the world of PLG adoption, growth levers, PLG tooling, product funnel metrics, and much more.
7 SaaS Pricing Models
A three-part series, taking a deep-dive into SaaS pricing strategy.
How to Value a SaaS Company
This white paper is written for entrepreneurs, angel investors, and the management teams of SaaS businesses. The intent of the paper is to describe the approach used by most professional investors and strategic buyers to value a SaaS company.
PDF from SaaS Capital Tomasz Tunguz / Redpoint
SaaS Startup Key Metrics Template
OpexEngine
Top 5 SaaS Metrics Investors Want to See by Venture Stage
SaaSPedia (SaasOptics)
An encyclopedia of SaaS finance terms and metrics.
The Complete Guide to Forecasting SaaS Costs for 2024
This comprehensive guide equips you with the key strategies to master SaaS cost forecasting.