SaaS Metrics Simplified
A presentation covering critical SaaS metrics, how often you should track each metric, and which metrics are most relevant by startup stage.
Tools for Startups / Startup Toolkits
Finance Toolkit for SaaS Startups
Grow your SaaS Startup smarter and faster with this collection of free tools from Burkland and our partners.
Tools for SaaS Startups from Burkland
How to Forecast SaaS Revenue
A Guide from Burkland & SaaS Optics outlines two approaches for forecasting SaaS revenue: a tops-down trendline approach and a bottoms-up revenue driver approach.
Balancing Cash Burn and Growth in a Tough Fundraising Market
The pendulum has swung from growth-at-all-costs to sustainable growth. Here’s what founders need to know.
Achieve Sustainable SaaS Growth with the Rule of 40
Improving your Rule of 40 performance requires a financial strategy that balances aggressive growth strategies with financial prudence. Here are seven areas to focus on.
Burkland Contract Log & Revenue Recognition Tracker
Tool in helping to calculate ARR – includes templates for getting ARR metrics.
The 3 Ps of Revenue Quality for SaaS Startups
Predictability, profitability, and plurality are crucial indicators of revenue quality for an early-stage SaaS business.
Critical Metrics for SaaS Startups Pursuing a Loan
Important SaaS KPIs like ARR and LTV:CAC often won’t get you far with debt-based lenders.
Spreadsheet – The Top 10 Standard SaaS Metrics
Get your basics right with these standard SaaS-specific metrics.
Deferred Revenue Schedule for Startups
The deferred revenue schedule is an important tool to manage cash flow and ensure your startup's financial statements accurately reflect its position.
Tools for SaaS Startups from Our Partners
2025 SaaS Benchmarks Report by High Alpha
This report, powered by survey responses from more than 800 unique SaaS companies, is a key resource for SaaS founders looking to benchmark their companies’ performance against peers.
2026 SaaS & AI Executive Report by Benchmarkit
The metrics and expectations that defined SaaS for the last decade are being rewritten. This executive report distills the new playbook, helping you navigate the reset with confidence.
SaaSpedia
Expand your knowledge of SaaS finance with Maxio’s encyclopedia of SaaS finance terms and metrics.
How to Value a SaaS Company
A whitepaper describing the approach used by many professional investors and strategic buyers to value a SaaS company.
Top Red Flags in SaaS Financial Reporting
From mixing cash and accrual accounting to an inability to generate a connected income statement, balance sheet, and cash flow—certain red flags consistently stand out.
9 Keys for a Successful Financial Audit
This guide outlines nine essential steps to help streamline SaaS audit preparation, from automating data management to building a solid revenue recognition policy.