6 articles selected from our most read, most shared, and most relevant blog content during the past year.
Predictability, profitability, and plurality are crucial indicators of revenue quality for an early-stage SaaS business.
Marrying great metrics with great storytelling is the key to a winning pitch deck that seals the deal for your investors.
Monthly SaaS contracts should incorporate a premium greater than 22% to achieve the same economics as an annual SaaS contract.
Marketplace Metrics help founders manage their business, benchmark progress and build a story for VCs to easily evaluate performance.
These four SaaS metrics relate to finding product-market fit and are especially useful for Seed-stage SaaS startups.
Important efficiency metrics for SaaS startups include Sales Efficiency (aka the Magic Number), Human Capital Efficiency, and Capital Efficiency.
Customer Success costs are a drag on a startup’s Gross Margins, but much less of a drag than losing customers.
Revenue modeling is of particular importance for SaaS startups. The best time to start? Before your startup even has revenue.
To understand a SaaS startup’s churn rate, you need to calculate churn as a percentage of customers up for renewal, not total customers.