The Power of User Feedback, Agile Product Pivots & Organic Marketing

In this episode, Aagya, Co-Founder & CEO at Aavia, shares how she brought her idea to fruition with help from MIT and then recently was accepted into the Mayo Clinic and ASU MedTech Accelerator.

Our guest today, Aagya Mathur, has an inspiring story to tell. She transformed her personal health challenges into a startup that empowers people to improve their overall quality of life.

In this episode, Aagya, Co-Founder & CEO at Aavia, shares how she brought her idea to fruition with help from MIT and then recently was accepted into the Mayo Clinic and ASU MedTech Accelerator. After an incredible Q1, her startup plans to leverage the lessons they learned around pivoting, listening to customers, and the power of organic marketing to reach even great levels of success.

Our conversation covers:

  • The importance of user-centric design and staying agile enough to adapt quickly
  • Aavia’s innovative and hugely successful approach to growth marketing through organic, education-driven content on social
  • Why perseverance and grit are key to navigating the ups & downs of the founder’s journey
  • Her lightbulb moment of realizing that data-driven, science-backed insights could shine a light on an under-researched, under-funded area of health and potentially help half the world’s population

Tune in to hear how Aavia is revolutionizing health and empowering people with ovaries to take control of their well-being, one cycle at a time.

This discussion with Aagya Mathur of Aavia comes from our show Startup Success. Browse all Burkland podcasts and subscribe to the show on Apple podcasts.