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How Startups Can Find Product Fit Through Product-Led Growth

OpenView VC's Shannon Curran shares today’s key principles for product-led growth and how to build a community for a competitive advantage.
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Product-led growth drives customer retention and expansion through the value of your product. Today’s guest, Shannon Curran, Director of Content and Brand Strategy at OpenView VC, shares today’s key principles for product-led growth and how to build a community for a competitive advantage. Shannon also discusses who your first marketing hire should be and how to build out your marketing function. This is a must listen for founders wanting more insight on product fit and marketing.

We discuss:

  • Your first marketing hire and how to build out your marketing team
  • Ways to create and build product-led growth
  • Growth model where product usage drives customer retention and expansion
  • How to build a customer community for a competitive advantage
  • OpenView’s 11 Product-Led Growth Principles for the New Age

This discussion with Shannon Curran comes from our show Startup Success. Browse all Burkland podcasts and subscribe to the show on Apple podcasts.

Find Shannon on LinkedIn and visit OpenView.