Product-led growth drives customer retention and expansion through the value of your product. Today’s guest, Shannon Curran, Director of Content and Brand Strategy at OpenView VC, shares today’s key principles for product-led growth and how to build a community for a competitive advantage. Shannon also discusses who your first marketing hire should be and how to build out your marketing function. This is a must listen for founders wanting more insight on product fit and marketing.
- Your first marketing hire and how to build out your marketing team
- Ways to create and build product-led growth
- Growth model where product usage drives customer retention and expansion
- How to build a customer community for a competitive advantage
- OpenView’s 11 Product-Led Growth Principles for the New Age