A quick guide for planning a solid marketing budget
A simple guide to creating a solid marketing budget that will help you take the guessing out of forecasting your marketing spend.
When theory is the way to go: Why subscription companies should understand SEC Regulation S-X
Although the SEC does not regulate the financial reporting for your privately held company, you will benefit greatly from understanding their regulations.
How to look beyond the resume to find the right CFO
Hiring the right CFO will boost your company’s performance; hiring the wrong one will slow you down. This article gives you a few tips on what to look for.
Managing Complexity: The 2 Scenarios of Sales Traction You Need to Plan For
Photo courtesy of Silicon Valley entrepreneur Christopher Michel. Medium’s blogger John Cutler wrote an interesting article on startup complexity (Complexity is a Startup Killer. Don’t Grow Up) in which he analyzed …
The 4 Keys to a Sticky Managed Services Subscription Business Model
Selling services as a subscription requires consumers – both individuals and businesses – to buy into a completely new way of acquiring services.
Make it sweet for investors: 3 things to keep in mind to make your consumer startup irresistible to VCs
3 lessons to help you position your startup to attract the investment you need to succeed in the evolving retail landscape.
There’s a Time for Everything: When to hire the right finance talent for your startup.
A framework for CEOs and founders to distinguish between various finance and accounting roles, and understand when and how to engage finance talent.
From SoR to SoE: How the new generation of SaaS companies uses technology, not data, to prevail
One of the most insightful articles we’ve read lately about this transformation comes from Techcrunch. Our good friend and business school classmate, Sequoia partner Aaref Hilaly wrote a story smartly titled …
Real Tips on Early Stage Finance from a Burkland Client
Insightful tips on early stage finance for startup founders. By Peter Reinhardt, CEO and Co-Founder of Segment, and a Burkland CFO Services client.