A critical component to the fundraising process is the pitch deck. Effective pitching is crucial for startup founders who often need to convey their ideas and products to investors, partners, and stakeholders.
Today’s guest is Neil Thompson, Founder of Teach the Geek, who gives incredible suggestions on how to improve the pitch deck and presentation style of the traditional technical founder. Neil emphasizes the need to highlight the benefits of their products rather than diving into technical features. He also provides practical tips, such as striking a balance between visuals and text, adapting to different audiences, and crafting a compelling narrative.
The conversation also dives into:
- Focusing on Benefits over Features and how challenging this can be for the technical gurus
- Overcoming blind spots of defensiveness
- Utilizing empathy to adapt the pitch for different audiences
- The importance of networking and the power of finding comradery in Founder groups