In the early stages of a startup, much is riding on the strengths of the founding team. There is critical importance on creating a marketing function, placing members in the correct function and generating the most accurate buyer persona.
Without, and you’ve got a monster of a business on your hands.
Jeff Reynolds is the president of Reynolds + Myers as well as an investor, acclaimed writer of The Monster That Ate Marketing, and Y Combinator alum. He’s leveraging his tech and marketing background to superpower both legacy businesses and startups.
In this episode, we discuss:
- How to set-up your startup’s marketing function correctly
- Why generating the correct buyer persona is critical and how to do it
- Practical suggestions for a successful scalable marketing team
- Best practices from The Monsters That Ate Marketing
- Why founders should embrace modern marketing to reduce chaos
This discussion with Jeff Reynolds comes from our show Startup Success. Browse all Burkland podcasts and subscribe to the show on Apple podcasts.
Find Jeff on LinkedIn and visit JeffReynolds.com.