Financial Models for Successful Startup Growth & Fundraising Rounds

OnPlan Founder & CEO David Greenbaum joins us for a discussion about Financial Models and Financial Planning & Analysis for startups.

The most challenging aspect of fundraising is telling a story around the numbers.

Most startup founders excel at communicating their passion and the need their product is solving for, but communicating the financials and the business dynamics—the FP&A—often trip them up.

Wouldn’t it be nice if there was a software platform that could help you out with this?

David Greenbaum thought the same thing while shepherding his previous startup, Boost Media, through fundraising rounds.

There wasn’t a platform at the time centered around financial models, so he built one—OnPlan—where he serves as CEO.

Financial modeling topics we discussed with David:

  • Combining the strengths of spreadsheets with engineering best practices
  • Three reasons to develop financial models
  • Why agility is the one true competitive advantage for startups
  • The value of thinking backward and generating scenarios

You can contact David on LinkedIn and visit to learn more.

If you want to hear more episodes like this one, check out Startup Success and other podcasts by Burkland.