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The Smarter Startup

Celebrating 100 Episodes of Startup Success with Lessons from a $3.2 Billion Exit

Peter Reinhardt and Jeff Burkland share the inside scoop on Segment’s growth journey. Plus, an exciting look at the future of carbon removal with Charm Industrial.

We’ve hit a major milestone! The 100th episode of Burkland’s Startup Success podcast is a special one, featuring an inside look at the story of Segment’s journey to a $3.2 billion exit, with insights that can propel other startups to success.

Go behind the scenes with Segment co-founder Peter Reinhardt and Burkland founder Jeff Burkland. They share candid lessons from Segment’s early pivots, financial strategies that stretched runway, and leadership decisions that rallied the team through critical moments.

Along the way, you’ll hear how persistence, transparency, and trust shaped Segment’s path to one of the decade’s biggest startup exits—and what Peter is building now with Charm Industrial to take on climate change.


🎙️Don’t miss our 100th episode of Startup Success: Listen to the full episode here