The CEO & Co-founder of Front wrote about her experience raising their Series A. It contains several insights such as:
- VCs will never stop asking questions so you’ll have to know when to stop answering.
- The metrics you mention will become the metrics you’re evaluated by.
- A more condensed process minimizes the distraction from running the business. (This is another variable to add when considering who to raise from; in addition to valuation, investment size & terms).
- Due Diligence will be “ten times” worse than settling the deal