THE SMARTER FINANCE BLOG

This report provides a variety of performance information about SaaS companies for us to compare to.  Caveats:
– There’s a lot of data so try to pare it down to the most relevant to you.
– This blends sectors so be aware that your space may have unique factors (like stage of maturity) that make apples-to-apples comparisons difficult.
Still, there’s a degree of “pattern recognition” among VCs, so it might give insight into the patterns they’re seeing.

This repository of startup post-mortems includes brief summaries of flameouts, allowing us to quickly and painlessly identify the traps to avoid.

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This simple online calculator determines the number of sales reps & customers required to meet stated targets under variable assumptions.  This puts Founders in-command of their SaaS business and enhances credibility with prospective investors.”

http://tomtunguz.com/how-big-should-your-sales-pipeline-be/

Very slick approach to improving the CAC metric if the company has the sales data for it.  We would also apply gross margin percent to ACV.