Make sure you understand what lies underneath the data you use to make big decisions. You’ve heard it many times and in many different contexts: garbage in, garbage out. This universal truth can have serious consequences for CEOs of young … Read More
To play the marketing game prepare a solid marketing budget with which you can win. Photo courtesy of Christopher Michel. Crafting a marketing budget can feel like a guessing game. The options to invest your marketing dollars could seem endless, … Read More
Timing is everything when it comes to finance talent. Nowadays, when startups raise money from VCs, especially in the early stages, line items in their financial projections do matter. For instance, in an era when all marketing tools give you … Read More