January 2017

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The CEO & Co-founder of Front wrote about her experience raising their Series A.  It contains several insights such as:

  • VCs will never stop asking questions so you’ll have to know when to stop answering.
  • The metrics you mention will become the metrics you’re evaluated by.
  • A more condensed process minimizes the distraction from running the business.  (This is another variable to add when considering who to raise from; in addition to valuation, investment size & terms).
  • Due Diligence will be “ten times” worse than settling the deal
The entire post is worth a read. Here she is.